FISKERIGET - catch customers by fresh thinking.
Development of new in-store concept and creative communication expression using puns and humor.
The overall goal was to create a profile and a universe that communicated “fish” in a different and unconventional way, appealing to new target groups.
Main areas of responsibility:
- Naming, Logo and Tagline
- Visuel Identity & Brand Platform Development
- Art Direction
- Campaigne Creatives
- Creative Outlines
- Out- and Indoor display
Secondary areas of responsibility:
- SoMe Content
- Event Planning
Getting hooked on fish.
