Product launch of FUSION
Before the global product launch, a product identity was developed based on the product name FUSION. The red color symbolized Nilpeter with the blue color representing the needs of the customers. Together they merged and became one of the hallmarks of the launch and the following campaigns.
Which consisted of, among other things, a variety of product videos
Main areas of responsibility:
- Product naming
- Art Direction
- Product Identity
- Campaigne Creatives
- Moodboard and Storyboard for Video
- Overall Graphics Elements
- Sales Materials
- Advertisements
Secondary areas of responsibility:
- GUI elements
- Marketing strategy
- E-mail marketing
Directions & elements
Play Video