Nilpeter is a global leading manufacturer of printing presses with major production facilities in Europe, the USA and Asia, subsidiaries, branch offices and agents in 65 countries and over 500 employees worldwide.

The company wanted to highlight their anniversary year by creating visuals that were related to their products and created recognizability across all platforms and could be used internally and externally.

Originally, Nilpeter wanted to design label samples that showed what the company’s primary product was capable of – it evolved into a global label design competition – that created relevant content throughout the company’s anniversary year.