REFINE Finishing is simply a smart company. They think software and automation first, machinery second, and that is why their converting solutions are top of the line. They wanted to create a brand that reflected just that – in a world where there is traditionally more focus on process and specifications.
Therefore, the name, and the brand, REFINE was created based on the value their products add to their customers – improvement and perfection.
This simplicity and easy decoding of core values is expressed in their visual identity, tagline, product names and promotion
Main areas of responsibility:
Naming, Logo and Tagline
Visuel Identity & Brand Platform Development
Art Direction
Photo Direction
Website Design
Campaigne Creatives
Out- and Indoor display
Storyboards
Secondary areas of responsibility:
GUI development support
Marketing strategy
E-mail marketing
Art direction is the ability to make the invisible visible.