REFINE and Finished – The clever way to convert

REFINE Finishing is simply a smart company. They think software and automation first, machinery second, and that is why their converting solutions are top of the line. They wanted to create a brand that reflected just that – in a world where there is traditionally more focus on process and specifications.

Therefore, the name, and the brand, REFINE was created based on the value their products add to their customers – improvement and perfection.

This simplicity and easy decoding of core values ​​is expressed in their visual identity, tagline, product names and promotion

Main areas of responsibility:

  • Naming, Logo and Tagline
  • Visuel Identity & Brand Platform Development
  • Art Direction
  • Photo Direction
  • Website Design
  • Campaigne Creatives
  • Out- and Indoor display
  • Storyboards

Secondary areas of responsibility:

  • GUI development support
  • Marketing strategy
  • E-mail marketing

Art direction is the ability to make the invisible visible.

Logo Design
Sales Material
Sales Material
Paperline
3D Product Images Direction
Promotion Elements
Exhibition Design and Management
Social Media Strategy and Setup