Lifting Zight brand to a brand new level.
Branding for Zight – a new nordic recruiting concept – for the eye care-, and the optics industry. Represented in Denmark, Sweden and Norway.
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Main areas of responsibility:
- Naming & Logo
- Visuel Identity & Brand platform Development
- Art Direction
- Photo Direction
- Website Design
- Campaigne Creatives
Secondary areas of responsibility:
- Copy platform development
- Marketing strategy
Art direction is the ability to make the invisible visible.
